For Independents, by Design.
At OptiOpto, we champion the independent.
Our member benefits are built to simplify operations, reveal untapped profits, and fuel your growth — without compromise.
NEW
ONLY FOR OptiOpto MEMBERS
OptiOpto Lab gives you a complete, modern digital lab, every lens design, for every patient who walks through your door. A new High Tech Lab only for Independent ECPs, great prices and the best margins, personalized customer services for each practice.
Discover our Promotions.
One Membership. Limitless Advantages.
Vendor Power
- No membership fee. No upfront costs
- No minimum purchase requirements
- We’re independent, just like you. Buy what your practice needs
- Pre-negotiated pricing and priority support with 100+ vendors
Automated Rebates
- Track every dollar in real time with a transparent dashboard to monitor your earnings
- Rebates are calculated, applied, and deposited — no chasing, no spreadsheets
- Freedom of choice: save up to 30% of your lab cost. Guaranteed
Marketing & AI Tools
- Increase your patients, increase your savings
- Cost optimized ready-to-run campaigns
- Automated reviews, recalls, and reactivation
- Optometry-specific marketing, enhanced by AI
Simplified Billing
- Only one monthly invoice
- Flexible and custom pay options
- Consolidated, categorized, easy to reconcile
- Supports growth without admin burnout
Support You Can Trust
- Fast vendor resolution (96% in <48h)
- Dedicated Member Engagement Manager (MEM) Team
- Proactive insights to optimize your margins
What Makes OptiOpto Different?
| Feature/Benefit | Other Buying Groups | OptiOpto |
|---|---|---|
|
Independently Owned |
|
|
|
No Contracts or Exclusivity |
|
|
|
Full Vendor Flexibility |
Sometimes |
|
|
AI Marketing Suite Included |
|
|
|
Transparent Billing & Rebates |
Complex |
|
|
Cancel Anytime |
|
|
|
Vendor Advocacy & Ticket Resolution |
Email Only |
|
Whether you’re just starting or scaling fast — we’re built to grow with you.
01
New Practice
Launch marketing, reduce setup costs, vendor recommendations
02
Established Practice
Margin optimization, recall automation, growth planning
03
Multi-location
Consolidated billing, team training support, analytics
Member Dashboard
What Our Members Are Saying About
“I didn’t know how much I was leaving on the table. OptiOpto showed me.”
– Dr. Hassan, NY
“We doubled our patient reactivations without spending a dollar more on ads.”
– VisionRx, AZ
“Their vendor advocacy saved us $6,500 on a single invoice dispute.”
– BrightEyes, FL