OptiOpto: Optimum Opticians Marketing
Optio logo

Digital marketing for independent opticians


I'm John Allsopp, I'm a freelance digital marketer based in Scarborough, North Yorkshire, UK and I've been a marketer since about 1981.

Several years ago I gave a talk on Twitter marketing to a group of local business people and a chap sat down to me afterwards to talk about his opticians practices. I've worked with him ever since on all sorts of things from Pay Per Click, developing websites, marketing copy, email campaigns and launches.

And that's all tickety boo except that independent opticians are under great pressure from the nationals who can afford to buy Kylie's profile for their marketing.

So I'm looking to help more than just a handful of opticians. To learn from each other and share best practice. To use some buying muscle to pull in great content.

This is just the start. Of course, you can see that from this rudimentary website (when it comes to my own business I enjoy just taking step one and following that with step two and evolving towards greatness with little steps). Before we know it, we'll be there.

Let me know what you think, let me know what you need. I'm in service to you.

OK, that's me done, over to you

If you are responsible for marketing an independent opticians practice, would it be so bad to put your name and email in here and have me occasionally send you relevant stuff you can use?

I'll never share your email with anyone else.

I'll post news here too if you fancy following either the Facebook Page Like the Facebook Page for offers or Twitter Follow me on Twitter for offers