I had a conversation with a practice manager last week that went something like this:
Me: "I notice you've not posted much on social media recently"
Them: "yes, it feels like we could end up making a lot of effort for not much reward"
Me: "Do you feel able to create a post that people will like?"
Them: "I really don't want to bore people, that feels like going backwards, even damaging. I don't think I could create anything people will love."
One great Facebook post, proven to work, is better than a hundred 'so what?' posts.
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All the best
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