I had a conversation with a practice manager last week that went something like this:
Me: "I notice you've not posted much on social media recently"
Them: "yes, it feels like we could end up making a lot of effort for not much reward"
Me: "Do you feel able to create a post that people will like?"
Them: "I really don't want to bore people, that feels like going backwards, even damaging. I don't think I could create anything people will love."
One great Facebook post, proven to work, is better than a hundred 'so what?' posts.
Here's all you need. Subscribe to this weekly report and I'll send you the top five posts from UK independent opticians, fresh each week, as discovered by my unique research software.
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Speak later ..
All the best
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