OptiOpto: Optimum Opticians Marketing

Digital marketing for independent opticians


I'm John Allsopp, I'm a freelance digital marketer based in Scarborough, North Yorkshire, UK and I've been a marketer since about 1981.

Several years ago I gave a talk on Twitter marketing to a group of local business people and a chap sat down to me afterwards to talk about his opticians practices. I've worked with him ever since on all sorts of things from Pay Per Click, developing websites, marketing copy, email campaigns and launches.

And that's all tickety boo except that independent opticians are under great pressure from the nationals who can afford to buy Kylie's profile for their marketing.

So I'm looking to help more than just a handful of opticians. To learn from each other and share best practice. To use some buying muscle to pull in great content.

This is just the start. Of course, you can see that from this rudimentary website but when it comes to my own business I'd rather just take step one and follow that with step two and evolve towards greatness with little steps. Before we know it, we'll be there.

Let me know what you think, let me know what you need. I'm in service to you.